The prevention of cerebrovascular accidents requires better knowledge of risk factors but also that of warning signals. Thus, nearly a third of long-term ischemic strokes are preceded by transient ischemic strokes whose symptoms are brief. Too often neglected, they must lead to consult.

Summary
What is a stroke?
The different types of stroke
Stroke prevention: transient ischemic attacks that should not be overlooked
Stroke warning signs: know them to react quickly
Good reflexes while waiting for help
Stroke Signs

“Knowing the warning signs of strokes would save thousands of lives each year . ” This slogan of the prestigious American Heart Association is easily transposable to our country. Emergency treatment by the emergency services is essential to limit the dreadful consequences of a stroke. But for that, you still have to know how to recognize it. What are the warning signs and then the symptoms?

What is a stroke?
A stroke is a cerebrovascular disorder affecting the blood vessels that bring blood to the brain . If not taken on time, its effects can be very serious: one in five victims die within a month and one in three suffer from the consequences that make them dependent in everyday life, stroke is the leading cause of physical disability in adults.

The different types of stroke
There are two different types of stroke:

The ischemic stroke or cerebral infarction represent 80% of cases an artery is blocked by a clot, which blocks blood flow;
The hemorrhagic stroke in 20% of cases there is then rupture of an artery , causing intracerebral hemorrhage or a ruptured aneurysm.
Stroke prevention: transient ischemic attacks that should not be overlooked

A transient ischemic attack (TIA) is a stroke whose sometimes fleeting symptoms go unnoticed. However, they represent real warning signals since almost a third of lasting ischemic attacks or cerebral infarctions are preceded by such an episode .

The symptoms of TIAs are brief and by definition last less than 24 hours:

Paralysis of a limb or side ;
Sudden, unilateral decrease in vision or double vision ;
Sensitivity disorders of a limb or side ;
Language impairment , difficulty speaking;
Balance disturbances ;
Impairment of understanding .

These disorders disappear and leave no sequelae . However, the occurrence of one or more TIAs considerably increases the risk of established , lasting cerebrovascular accidents with disorders lasting beyond 24 hours and which can lead to physical and / or intellectual after-effects. According to the American Heart Association, a person with one or more TIAs is 9.5 times more likely to have a stroke than a person of the same age and sex who has never had one.

Far from neglecting these signs and despite a rapid return to normal, these TIAs constitute an emergency and must lead to consult your doctor as soon as possible.

Some hemorrhagic strokes are preceded by sudden and very intense diffuse cranial pain ( headache ) .

Stroke warning signs: know them to react quickly

The occurrence of a stroke is a real emergency. Knowing the first symptoms makes it possible to react as quickly as possible . The first hours after a stroke are crucial; they can limit the extent of brain damage and thus the severity of the after-effects .

Although symptoms vary depending on the location of the lesion and the size of the affected area , there are some common features that can be seen in the first signs of stroke. Sometimes occurring during sleep, these symptoms can appear abruptly or on the contrary appear within a few minutes or a few hours.

Among the most common symptoms are:

Muscle weakness or numbness in the face, arm, or leg. Frequently, there is paralysis of the arm and leg on the same side (side actually opposite to that of the brain injury);
Visual disturbances that can manifest themselves in different ways: loss of half of the visual field, identical for both eyes (hemianopsia), loss of vision in one eye (amaurosis) or both, or doubling of vision ( diplopia);

Language difficulties resulting in the inability to articulate correctly (dysarthria), inability to speak (aphasia), poor expression or understanding of words;
Loss of sensitivity (contact, heat, pain not perceived) ranging from simple numbness to anesthesia of a part of the body;

Unusual and very severe headache with no apparent cause, accompanied by nausea ;
Loss of balance, falls, dizziness, lack of coordination of movements , etc …;
And sometimes disturbances of consciousness , from drowsiness to coma.
If you or someone close to you has such signs, call for help. The chances of survival and functional recovery depend on the speed of intervention. Stroke should be managed within three hours of the onset of the first symptoms

Not every site is equally convenient for viewing on mobile devices. Many optimizers do not think about the importance of switching to mobile. Although the share of mobile queries is growing, and according to Google, it exceeds 58% compared to the desktop. If you still don’t see the need to optimize your site for compact devices, Google does it for you.

What’s going on google

In 2015, Google launched the Mobile Friendly algorithm, which in the mobile index lowered sites that were not adapted to the screens of mobile phones.

Then Google launches AMP – Accelerated Mobile Pages – accelerated mobile pages – a format for displaying simplified pages of a site in search.

The next step, Google announces the merger of the desktop and mobile index and changing the priorities of scanning and displaying content. Here a little more. The Mobile First index ranks sites based on the content of the mobile version. This principle also applies to searches made from the desktop.

Prior to this update, two indexes peacefully coexisted on Google: mobile and desktop. And the issuance was formed taking into account the device from which the user makes a request.

With the advent of the Mobile First index, the Goolge index takes into account the contents of the mobile version of the site in priority when building responses even to desktop requests.

What follows from this?

If the mobile version of your site is far from ideal, then you have something to think about. Already, when the Mobile First index is gradually expanding to the full, you can notice traffic drawdowns. This is the first signal that we need to optimize the mobile version of the site.

World experts claim that it’s time for mobile SEO.

How to create a mobile version of the site that Google likes?
1. Responsive design
This is the best solution for the mobile version. The mobile and desktop versions of the site show the same content on the pages, there are no troubles with setting rel = canonical tags, duplicate content, and correctly determining the type of device as with dynamic typesetting. Moreover, Google itself recommends the use of responsive design.

2. Checking the mobile version in Search Console
This is a simplified version of identifying problems with the mobile version:

Search Traffic – Ease of View on Mobile

If there are no problems, Google will report it.

For a more detailed analysis, Google offers the usability test of the mobile version. This is a free tool that allows you to identify problems due to which the site may lose its position on Google.

3. Launch Googlebot
If the Google bot is not allowed to scan parts of the JavaScript or CSS code on the site, then the system will not be able to determine how mobile the site is especially in case of affiliate site. And so, this will affect the positions in the issuance. Check the settings in the robots.txt file.

4. Block pop-ups, ads and all interactive chips that overlap content
The main goal of Google is to provide the user with access to content. If pop-up messages block access to the content or complicate the user’s interaction with the page, this may adversely affect the ranking. Google even rolled out an update that lowers sites in the search results where content is blocked by pop-ups.

5. We optimize the loading speed of mobile pages
Without further ado, Google announced the download speed as a ranking factor , which will be taken into account from July 2018. And if the user does not catch the difference in download speed in fractions of a second, then even fractions of a second for the Google ranking algorithm will be decisive for lowering the site in the output. Since positions in the search are important to us, it’s better to use the native Google tool for the test .

The recommended page loading speed is about 1 second.

The test will immediately indicate the optimization areas (browser cache, images, etc.):

recommendations for optimizing the download speed of the Google mobile site

6. Text formatting
Even a cool page optimized for mobile format can get low positions in the issue if users are uncomfortable reading text in the mobile version.

Given the conditions of reading from a mobile (on the go, in poor / improper lighting, on a small screen), the recommendations are most obvious:

large font (at least 15-16px)
short paragraphs (1-2 sentences)
line length up to 60 characters
the text is clearly distinguishable on the background (lack of background image, the background color is highly contrasted with the text color)
Other design guidelines for mobile pages:

Use empty space – this increases the convenience of interacting with the page with your fingers (the tap area is larger than the mouse cursor)
Reduce the title images – mobile users are eager to get an answer here and now, and so, the main picture occupying the entire first screen is not the best solution.
Social buttons – copying and pasting links to pages from a mobile is much more complicated than in a browser. Want maximum publicity for your content? Simplify the action for the user.

Whether to use AMP pages is an open question. Among optimizers, there is an opinion that AMP pages get + karma when ranking, but there are some nuances to consider:

The AMP format severely limits the functionality of the page – the content is shown in a simplified way, interactive elements are excluded from the pages (no pop-up windows for subscriptions, likes, reposts, no offers to read another article on the topic or download the full version of the report). Also, the AMP format imposes a restriction on the placement of ad units on the page. In addition, AMP restricts CSS, which allows faster loading, but at the same time erases the “individuality” of the page, making it template and typical. And all the efforts to create brand design, highlighting the site among hundreds of competitors, are in vain.

There are no reliable studies proving improved ranking of AMP pages.
The ranking algorithms have become too complex, optimization of one factor will not give the desired increase in positions and traffic. Google is doing everything possible so that the optimizers finally depart from the purely technical markup of the site’s compliance with search standards, and begin to work on the quality of the site as a whole and the improvement of the user experience.

Have you heard of “selling sites”? This is not about bad and good sites, but about the very existence of selling sites. No, I do not at all dispute the fact that there are marketing sites – made by manufacturers of sites with marketing goals, and there are others – that are made on away hmm … in order to quickly push the standard template optimized for a specific task on Bootstrap on Bespoke CMS and quickly dump or try using SEO optimization to get more money from the customer.

In order to be an effective marketer and not to “get”, it would be good to know the meaning of terms, the practice of selling and think a little more than the “right” sites.
if you are a customer to a selling site, you must understand which site you will end up with and how much it will help you sell and meet your needs;
if you are a developer of “selling sites”, then coming to the presentation to a potential client, sending something to customers by mail, you should understand what the marketing directors and company executives know and do not believe.

How not to “get” will be clear after reading this note. Using the example of this screenshot, we will try to understand whether websites can sell something, are there “selling websites” and what do we need in the end when we talk about websites and commerce? Go…

What is a selling site?

The selling site is (I quote from the screenshot) it turns out that the resource is selling something to someone! And also, the “selling site” should cause the visitor an unbearable desire to perform any action: register, leave contacts, request a call back.

Noticed that in the listed does not have another targeted action “pay”?
The trouble is that a huge number of website developers, content compilers, and save-and-paste masters have use terms that do not know the exact meaning. Let’s first talk about terms, then talk about the principles of sales and internet marketing.

What is the Sale?
The Oxford dictionary defines the term sale:

A sale is the exchange of a commodity for its cash equivalent (an accomplished fact of exchange or an exchange process)
sale is not marketing – it is the exchange of goods for money, from the Oxford dictionary

Sale is an economic term that defines the relationship of two subjects of the exchange process related to the exchange items – goods and money. Any relationship that does not involve the exchange of goods and money is not called selling.

Thus, sellers are not :
Landing pages and landing pages;
online catalogs and websites,
packaging of goods
price tags and wobblers,
advertising posters
shops with counters or self-service, as well as any other intermediaries between the seller and the buyer:
credit organizations,
advertising campaigns and companies
logistic operators
and so on And so on.
As soon as the relationship of subjects does not end with the fact of the transfer of goods and money in exchange, this relationship is not called a sale.

A given product on credit to a distributor is not a sale, but only the involvement of an intermediary;
A car taken on a bank loan without payment is not a sale. The owner of the car is a bank, return the loan, a sale will happen;
An Internet resource called in vain a “selling site” is not a sale, but only an attempt to master a new channel of communication with customers.
The site on which a certain visitor, having clicked, has filled the form of contacts – has not sold anything;
The online store where the user threw something in the basket and arranged the delivery – did not exchange the goods for money.
In this way…
There are no “selling sites.” Selling can only be sellers.
Say nonsense from ignorance of the terms, of course, cannot be forbidden, but if a website developer comes to a trade organization with the task of obtaining a contract for developing a website, but talking in a trade organization about “selling sites” means being guaranteed to be “sent”, because you cannot try to “sell “what you are a complete layman.

Why even an online store site is a non-selling site?
If an Internet resource is intended to attract and inform customers, this is just an information intermediary and an Internet marketing tool – a way and a way to satisfy the needs of a buyer who is looking for information on the Internet.

If even an online payment service is bolted to your online store, and an offer is placed on the site – an offer to buy goods and services, then such a site does not sell anything. Selling, by definition, from the Oxford Dictionary and according to the concept enshrined in the Civil Code of the Russian Federation, it happens when the parties involved in the purchase and sale of goods recorded the fact of exchange of goods for money.

Once:
Prepaid goods on the site will be accepted by the buyer at the courier,
Buyer will pay money for it
Will not make a claim to the quality of the transaction
so the sale will happen immediately. And before that, your: “selling site”; Landing Schmending; bank and payment system through which the money goes; Google, on which you placed direct advertising; The courier for the delivery of goods is only intermediaries.

Due to the lack of mutual transfer of money and goods, there are no:
selling titles,
selling texts
selling advertising
and selling sites!
All of these are not engaged in the economy of commerce, where the term “sale” was taken from! All of the above are only informational intermediaries connecting the seller – who has the goods, with the buyer – who has the money.

What are they capable of selling websites themselves?
So what kind of product or service can the site be able to independently exchange for money, that is, sell, by closing the deal? An online transaction (exchange goods for money) is possible with goods, the sale / purchase and consumption of which happens electronically and on the Internet:
computer software and cloud products;
e-books and games;
video films;
webinars and online counseling and other online knowledge;
payment for hosting services, rent of domains, IP addresses, etc .;
online advertising and online PR;
That is, all that is selected, exchanged for money and consumed online or as electronic products that can be downloaded from the merchant site.

What makes the sale of offline goods?
The task of “selling sites”, advertising texts – to inform, and to sell works all the marketing mix (marketing mix 4P). Those professionals who have a basis for marketing education understand this well.

Here’s how the effectiveness of sales through the Internet and what provides for the sale is spoken in one of the most famous online and software companies Bitrix 1C:

Thus, whether your site is “selling” is influenced not just by its “design & SEO” quality with usability, “selling headers”, relinks and other SEO optimizations, but also:
how well the site is advertised (what are the sources of its traffic);
as far as the content on it allows the visitor to receive the necessary information for him (to pass through the sales funnel);
how effectively contacts and calls are handled in the office (the call-center works efficiently);
how accurately the minimum inventory is maintained offline , purchases are made;
how effectively the sales funnel is worked out (the quality of the product description, the completeness of the product cards, the ability to compare and select products, how the basket is worked out, how it works with repeat orders and regular customers, what bonuses and discounts are – how good is your company’s marketing marketing AT the site and Beyond the site.

Where did the idea of ​​selling sites come from?

Do you think it originated from lack of education, from ignorance of something in the disciplines and sciences related to Internet management, from disrespect of terms? Of course, but the main reason is frank deception. Come to me, only I know how to make a site so that you dismiss all your stupid sellers, and he (the site) would sell everything for you – this desire to stand out among other site developers, to “get it” on suckers – frankly lies, This is the reason.

Presenting a long and complicated process of finding customers, coaxing them, agreeing on the terms of the sale to a simple and automatic one: made the site and immediately – sold all inventory from the warehouse – this is cheating! Friends, fellow marketers, this does not happen! Dear site developers, such nonsense, sellers of goods and marketers with education and experience, their skills in the development of sites “do not sell”! Those to whom you are “knocking” understand very well that:

If the management does not know how to sell, then even the best sites are not capable of selling for them!

This is the sellers and marketers are well aware. Only developers and buyers of “selling sites” do not understand this; they are frantically harassed in the mail, on the phones and in the social network public to marketing specialists who understand this and are surprised at the low conversion results from such a spam.

The legendary watch manufacturer is preparing to break into the market of smart watches

It has long been a conversation that Swatch will not remain aloof from the world of smart watches. And so, the Swatch developers announce that they are preparing to release their own operating system of watches.

The platform with the working title Swiss OS is developed in partnership with research company CSEM and is created specifically for smart watches and other Internet headsets. According to the latest statements, the release of the first watch on the Swiss OS platform is expected in 2018.

The operating system expects fewer firmware updates than on competitive platforms, it will support energy-saving Bluetooth technology and will provide better storage of personal data thanks to the Swiss Storage system.

It is not necessary to mention that Swatch mentioned the possibility of developing smart watches from 2015, when the company’s executive director Nick Hayek called the Apple Watch ingenuously , an “interesting thing”, but undoubtedly revolutionary. Swatch has already revealed the secret that the watch will support contactless payment technology from Visa and will be protected from sand, water and shocks, but so far these steps only bring the device closer to a truly competitive Edifice Apple Watch, Samsung Gear or Google’s growing smart watch battery. Android Wear operating system.

The news of Swatch’s long-awaited development of the smart watch market coincided with the news that 2016 was a tough year for a company that lost 47% of revenues and 11% of profits.

But the question remains whether the new technology will bring income. Apple, Google, Samsung and Garmin completely seized power in the market of Internet watches, and the first model from Fitbit, expected by the end of the year, is also on the way. Also this year, the expected mass of new smart watches on Android Wear from the agencies Tag Heuer and Swarovski.

And although it is obvious that the legendary company needs a breath of fresh air, there are doubts whether it can produce something that stands out from the range of smart watches. We sincerely hope for an outstanding model.